All The More Reason: Integrate Social Media & Email Marketing Campaigns - posted 6:20 pm - by Maura DeBartoli
As it turns out, Twitter is more like email than we think. According to a recent article published by AdAge, when viewed in context, the leverage that Twitter needs is to study exactly what it was that made email so successful. In turn, these practices will ensure that the little bird stays put…for a while. Because Twitter groups, like Twibes, are made up of people with a high interest, make note of them, for they are your community with intent.
“Many email-like capabilities would be valuable to Twitter advertisers – the ability to segment audiences, access dynamic reporting, test and optimize campaigns in real time, conduct A/B creative tests and port newly acquired consumers directly into the Twitter engagement stream. “
You may be surprised, however, to find that the more time people spend on social networks, the more time they will also spend on email, according to Nielsen. You’d think the latter but the more time people spend online, allowing push email notifications, receiving email notifications for their many social sites and updates, the more they’ll be married to their email. How novel.
